International Strategic & Tactical Marketing Services
Lets face it, achieving success, i.e. profitability, in the world's hyper-fragmented business-to-consumer and business-to-business marketplace is tough. Globalization has inundated the market with a rash of new, sophisticated, low-costs, high-quality products, solutions, and services, all of which are available through hundreds if not thousands of channels. The world's economies are struggling, consumer confidence is down, and profit margins are being squeezed. And, as if this were not bad enough, businesses are forced to meet these challenges head on, with less: fewer people, lower budgets, and with much less room for error. So, how is a marketer going to break through all the noise and accomplish their job?
The answer is integrated marketing.
Marketing's role in an organization is to profitably identify, acquire, satisfy, and retain customers, through market research, product development, multi-channel communications (one one one, email, mobile phones, postcards, advertising, web...), business development, strategic alliance, and sales initiatives.
Successful marketing is a balancing act, a disciplined, rigorous, process of strategic and tactical activities focused on execution and service to the customer. To accomplish this act marketing must be managed not on a project by project basis, but rather through a coordinated, integrated, strategic approach . This approach will ensure consistency of brand, message, and position, and enable the repurposing of your costly assets. Most importantly, integrated marketing changes the financial view of marketing from an expense to a strategic investment.
MettaTech is here to help.
MettaTech is a strategic and tactical marketing consultancy, consisting of a network of partners, that provide integrated marketing services to domestic and international technology companies. We:
Click here for a complete list and details on our service offerings.