High-Tech Crossing Borders: A Marketer's
View of High-Tech around the World
Abstract
Companies achieve success by delivering value to their customers on an ongoing
basis. In years passed, High-tech companies attempted to deliver value through
a differentiation technology strategy. This strategy is rapidly loosing is value.
With the advent of standards, the execution portion of High-Tech is becoming
commoditised worldwide, both on the side of hardware and software. Success in
"High-tech" is now being driven through architectural innovations
and strict adherence to marketing, which embodies and processes the senses of
an organization to serve the customer.